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Upcoming Webinar: “COVID-19 Checklist – 10 Questions Digital Marketers Should...
These are unprecedented times. Whether you have cut your advertising costs and are making tough budgeting decisions, or are gearing yourself for an unexpected increase in traffic and conversions, the...
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Navigating the Covid-19 Crisis: Tips on How The Travel Industry Should Respond
The travel and tourism sector is one of the world’s largest industries. The direct economic impact of the industry, including accommodation, transportation, entertainment and attractions, is...
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Making the Most Out of Marin’s Automated Alerts
From spend monitoring to ad ranking, keeping tabs on your campaign performance across your different marketing channels can be a lot of work. And because optimization is the key to a successful...
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NEW: Google Debuts Organic Shopping Listings
Last week, Google announced on its blog that moving forward “search results on the Google Shopping tab will consist primarily of free listings, helping merchants better connect with consumers,...
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Marin’s Dimensions vs. Google’s Labels
Most search marketers are familiar with Google’s “Labels.” They’re a great visual reminder for keeping track of all sorts of things, such as your account’s keywords, ads, ad groups, and campaigns, so...
View ArticleWhen Smart Bidding Is Not the Smart Choice
Consumer behavior has been forced to immediately change as a result of COVID-19, and change on a massive scale. The transformation in consumer consumption is fluid, and we can expect it to continuously...
View ArticleAm I Using the Right Marketing Tech Stack?
Digital technology is available in its many forms to help you work faster. For marketing in particular, technology can improve the quality of your marketing output and ultimately help you generate more...
View ArticleHow Ad Tech Can Enhance The Home Delivery Experience During COVID-19 and Beyond
For many of us, our shopping habits have been forced online. The stay-at-home orders, radical shifts in demand, undersupplied distribution channels, and difficulties with supply chains have disrupted...
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Why Amazon Attribution Matters
What is Amazon Attribution? Amazon Attribution allows advertisers to measure the impact of non-Amazon search, social, display, email, and video media channels that drive searchers to buy your products...
View ArticleAnd that is not enough.
We must all take action to fix a broken system. We don’t have the answers, but we’ve put together ideas for our team on how we each can start to make change happen and thought we should share. Listen...
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Upcoming Webinar: “COVID-19 Checklist – 10 Questions Digital Marketers Should...
These are unprecedented times. Whether you have cut your advertising costs and are making tough budgeting decisions, or are gearing yourself for an unexpected increase in traffic and conversions, the...
View ArticleA Note From Our CEO
Marin Community, As we follow the news in the U.S. of the past week or so, we know this has been a very difficult time for Black people and all of us who care about racial equality and justice. The...
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The Rise of Influencer Marketing, and What to Expect in 2020
In recent months, brands and retailers have had to adapt to a pandemic that no one saw coming, and one thing is for certain: engagement on sponsored content is increasing with more people at home and...
View ArticleHow to Improve Lead Quality with Marin Software
“How can I improve the quality of leads for my sales team?” It’s a question I hear in nearly every conversation with a lead-focused marketer. Coupled with measuring ROI and longer sales cycles,...
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The Power of Web Queries
Reporting is often a mundane and repetitive task. How much time do you spend on reporting? If that answer is too much, then keep on reading. Every marketer’s dream is to spend as little time on...
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Import Your Data Directly into Google Sheets
We recently wrote a blog on The Power of Web Queries, a type of scheduled report in MarinOne that is hosted on a URL and automatically updated with the most recent data. These are fully customizable...
View ArticleMarin Software Stepping Up for Diversity and Equality with Pro Bono Digital...
Marin Community, Back in May, the tragic death of George Floyd was a wake up call for many individuals and companies who suddenly became conscious that we needed to do better. Marin Software was no...
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Import Your Data Directly into Google Sheets
We recently wrote a blog on The Power of Web Queries, a type of scheduled report in MarinOne that is hosted on a URL and automatically updated with the most recent data. These are fully customizable...
View ArticleMarin Connects the Big Four Publishers
Who Are the Big Four? The digital marketing landscape has become more and more consolidated into “The Big Four” publishers — Amazon, Apple, Facebook, and Google. These entities have a vested interest...
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Introducing Automated Insights in MarinOne
What are Automated Insights? There are a lot of moving parts to a digital marketing campaign. So many that it’s hard for even an experienced marketer to know what they need to do to get the best...
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