Happy Holidays From Marin
2020 was likely the most unusual year of all of our lives, so I want to reflect on the past few months and then look forward to what we all expect to be better days in 2021. The start of 2020 seems so...
View ArticleNine New Automated Insights
We’ve added nine new bidding and setup Insights to help advertisers get the most out of digital marketing campaigns and provide them with the tools needed to quickly implement those recommendations....
View ArticleMarin Software Stepping Up for Diversity and Equality with Pro Bono Digital...
Marin Community, Back in May, the tragic death of George Floyd was a wake up call for many individuals and companies who suddenly became conscious that we needed to do better. Marin Software was no...
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Import Your Data Directly into Google Sheets
We recently wrote a blog on The Power of Web Queries, a type of scheduled report in MarinOne that is hosted on a URL and automatically updated with the most recent data. These are fully customizable...
View ArticleMarin Connects the Big Four Publishers
Who Are the Big Four? The digital marketing landscape has become more and more consolidated into “The Big Four” publishers — Amazon, Apple, Facebook, and Google. These entities have a vested interest...
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Introducing Automated Insights in MarinOne
What are Automated Insights? There are a lot of moving parts to a digital marketing campaign. So many that it’s hard for even an experienced marketer to know what they need to do to get the best...
View ArticleHappy Holidays From Marin
2020 was likely the most unusual year of all of our lives, so I want to reflect on the past few months and then look forward to what we all expect to be better days in 2021. The start of 2020 seems so...
View ArticleNine New Automated Insights
We’ve added nine new bidding and setup Insights to help advertisers get the most out of digital marketing campaigns and provide them with the tools needed to quickly implement those recommendations....
View ArticleClik here to view.
Upgrade your performance with Autopilot bidding
The search for better performance never stops. To help our customers get the most out their digital marketing dollar we have upgraded our optimization tools. MarinOne Bidding is our newest bidding...
View ArticleCelebrating the Women at Marin – Meet Marie
Marie Boivent started as a customer engagement manager at Marin Software 11 years ago. She’s now VP Revenue and managing a team of 50 people across the world. Tell us a bit more about your experience...
View ArticleCelebrating the Women at Marin – Meet Lucie
Lucie Ataya has been working at Marin for 8 years. She’s now a product manager working directly with Wister Walcott, Co-founder and EVP, Product and Technology Tell us a bit more about your experience...
View Article4 New Insights Available: Bid Strategies, Landing Page Errors, and More
MarinOne Insights generates over 5,000 recommendations for our customers daly, identifying millions of dollars in potential performance improvements from their digital marketing programs. Insights are...
View ArticleMarin and Google Renew Revenue Share Agreement to Drive Innovation in Paid...
This week, we disclosed that Google and Marin have entered into a new 3-year revenue share agreement. The agreement supports innovation and choice in paid search management and optimization. Google has...
View ArticleDon’t Be the Next: Strengthen Your Facebook Account Security
Every so often, a story surfaces of a nefarious actor gaining access to a Facebook Business Manager account and running ads for an unrelated product or to a click farm. Usually, they are able to spend...
View ArticleHow to prepare for Google’s ETA shutdown
You’ve likely heard that Google is sunsetting the Expanded Text Ad (ETA) format in favor of Responsive Search Ads (RSAs). It’s Google’s next big push for automation in its advertising platforms. While...
View ArticleMarin Software Statement on Log4j Vulnerability
You may have seen news recently about a security flaw in a common software library called Log4j that could affect large portions of the internet. Also known as CVE-2021-44228, the vulnerability is...
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