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Marin Software Mixes It Up at SMX Advanced in Seattle
On June 22nd and 23rd, Marin Software exhibited at the SMX Advanced conference in Seattle. Many of our partners joined us there—Bing, TVTY, and DialogTech, just to name a few. As always, it was...
View ArticleAn Interview with Gary Leung, Senior Director – Strategic Account Success
The people at Marin are as unique as the work we do. Our Life at Marin series highlights the expertise, passions, and backgrounds of our fellow Marinites. What do you currently do at Marin Software?...
View ArticleAn Interview with Jennie Pakradooni, Executive Assistant
The people at Marin are as unique as the work we do. Our Life at Marin series highlights the expertise, passions, and backgrounds of our fellow Marinites. What do you currently do at Marin Software?...
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Bidding Optimization with Marin and Google Analytics
This is a guest post from Dionte Pounds, Account Manager at 3Q Digital. One of the reasons advertisers choose the Marin platform is for the flexibility it provides. It grants advertisers the ability to...
View ArticleAn Interview with Judy Barron, RVP Agencies, North America
The people at Marin are as unique as the work we do. Our Life at Marin series highlights the expertise, passions, and backgrounds of our fellow Marinites. What do you currently do at Marin Software?...
View ArticleAn Interview with Khaldoun Tayyeb, Principal Network and Security Engineer
The people at Marin are as unique as the work we do. Our Life at Marin series highlights the expertise, passions, and backgrounds of our fellow Marinites. What do you currently do at Marin Software? I...
View ArticleMarin Live Turns One!
Earlier this month, Marin Live celebrated its first birthday, and what a year it’s been! In the last year, we’ve held 132 live training webinars covering eight different topics in two languages,...
View ArticleIt’s a Blog! The Marin Engineering Tech Journal Is Born
We’re delighted to announce that our Marin Engineering tech blog is officially live. We hope that the wider Marin Software and developer communities will connect and learn from this forum. The blog’s...
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Working with Marin Search: How to Optimize Sub-Categories Within Bidding Folders
If you’re an enterprise search marketer, you’re likely managing thousands to millions of keywords. To automatically improve performance, increase brand awareness, get back valuable time, and attain...
View ArticleAn Interview with Claire Choe, Software Engineer
The people at Marin are as unique as the work we do. Our Life at Marin series highlights the expertise, passions, and backgrounds of our fellow Marinites. What do you currently do at Marin Software?...
View ArticleAn Interview with Rob Emery, Product Manager
The people at Marin are as unique as the work we do. Our Life at Marin series highlights the expertise, passions, and backgrounds of our fellow Marinites. What do you currently do at Marin Software?...
View ArticleMarin’s Top 10 Blog Posts of 2016
As Edgar Allan Poe once said, “There are few cases in which mere popularity should be considered a proper test of merit; but the case of [blog]-writing is, I think, one of the few.” Okay, so he said...
View ArticleAn Interview with Douglas Pan, SVP Engineering
The people at Marin are as unique as the work we do. Our Life at Marin series highlights the expertise, passions, and backgrounds of our fellow Marinites. What do you currently do at Marin Software?...
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Dynamic Ads: Digital Advertising of the Future
Dynamic Ads, if we must say so, is pretty badass. In the not-so-distant future, it’s the way all digital advertising on social and display will be delivered, regardless of industry or vertical. Dynamic...
View ArticleWhen Advertising Account Audits Are All the Rage
Advertising performance for a world-famous design and fashion house trended well below its target return on ad spend (ROAS). Strong seasonality and a rapidly shifting marketplace caused sliding sales....
View ArticleHow an Accessory Retailer Boosted ROI by 456%
A leading women’s accessory retailer wanted to extend its digital advertising from search alone to a combined search and social strategy. To increase sales, the retailer tested performance of its...
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Marin Masters 2017: Your Ticket to the Future of Digital Advertising
Marin Masters is our annual customer and partner summit that offers attendees a deep dive into the latest digital marketing trends, including cross-channel advertising, audience targeting, multi-touch...
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5 Big Trends that Dominated DMEXCO 2017
With over 1,000 businesses exhibiting and more than 55,000 digital marketing professionals roaming the halls, DMEXCO has indeed secured its spot as the digital marketing spectacle of the year. For...
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Marin Masters 2017: Discovering Growth, Content in Context, and Feed Management
This is the second article in a three-part series on our annual customer summit, Marin Masters. At this year’s event, our presenters explored several key advertising trends that impact digital...
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How The Economist Increased New Subscriptions with Marin’s Social Campaign...
On October 23rd at this year’s International Performance Marketing Awards (IPMA) in London, Marin Software took home the gold, winning Best Paid Social Campaign for our innovative work with The...
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