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Three Compelling UK Paid Search Findings from Q4 2012
Marin Software just released our latest online advertising trends report for Q4 2012 in the UK. As with previous quarters, we built this report using the Marin Global Online Advertising Index, which...
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The 5th Annual Biggest Search Geek Contest Heats Up
Results show that this year’s SMX Biggest Search Geek Contest sponsored by Marin Software is heating up like never before. With over 1,500 registrants and a top score of 65% so far, there’s no doubt...
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SurveyMonkey Increases Customer Lifetime Value by 150% for Key International...
Marin is excited to announce our recent case study with SurveyMonkey. We want to thank SurveyMonkey for allowing Marin to earn their business and share their success story with others. As the world’s...
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The Rise of Product Listing Ads: 2012 & Beyond
In October of 2012, Google successfully transitioned Google Product Search in the US to a commercial model built on Product Listing Ads (PLA). Though this enhanced shopping experience was faced with...
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Revenue Acquisition Management: The Category That Matters to CEOs, CFOs, and...
More than ever, digital advertisers are increasingly responsible for revenue outcomes. Marin Software commissioned a study by Forrester Consulting between September and December 2012 to examine the...
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Historical Quality Score and Why It Matters To Search Marketers
Of all the search publisher metrics available, Quality Score seems to always receive the most attention; yet search marketers have the least amount of visibility into how to effectively improve it and...
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Global Ecommerce Sales Exceed $1 Trillion for the First Time In 2012
In today’s tech-savvy world, consumers are increasingly shifting their media time away from traditional channels such as television, print, and radio, towards the emerging digital channels of search,...
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Last Chance to Participate in the SMX Biggest Search Geek Contest
If you think you have what it takes to correctly answer 20 tough questions about the ins-and-outs of search marketing, now is your last chance to be recognized by the industry! With over 2,500...
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[Infographic] How Smartphones and Tablets Are Changing Paid Search
Marin Software is excited to announce the release of our 2013 mobile benchmark study, a compelling summary of mobile advertising data trends and best practices. The staggering adoption of mobile...
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UK Consumers Lead the World in Mobile Search
There’s no doubt about the increasing proliferation of mobile devices in the UK. In October 2012, Comscore reported that smartphones had a 62% penetration in the UK. YouGov also reported that there...
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Marin Software Partners with Tag Management Leader, TagMan
Marin Software and TagMan are delighted to announce a new, certified partnership which brings Online Marketers the opportunity to streamline deployment of both tracking solutions and open up a world of...
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Marin in the News: Tablets > Desktops…Almost
Last week, our mobile report caught the eyes of many journalists, including the Wall Street Journal. However, Wired’s interpretation of the data gave me pause to think further on the trend of consumers...
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Search Marketing Insights from SES London
Last week was the 14th annual SES conference in London. I was delighted to host two round-table sessions focusing on paid search tactics and want to share some of the topics that were discussed. A...
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March “Trade Show” Madness
It’s March Madness, and for Marin Software that means trade shows and lots of them. On March 11th and 12th, Marin will be exhibiting at SMX West at the McEnery Convention Center is San Jose. Visit us...
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The Great Debate Over Enhanced Campaigns at SMX West
In the two days spent speaking and exhibiting at SMX West this week, it was clear that Google enhanced campaigns are at the top of every search marketer’s mind. With the mid-year migration deadline...
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The 2013 SMX Biggest Search Geek Crowned
Congratulations to Renato Del Vento for winning the 5th annual SMX Biggest Search Geek Contest sponsored by Marin Software! Renato bested more than 2,700 contestants across the US, UK and Australia...
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Feature Spotlight: Sitelinks URL Builder
The Feature Spotlight blog series highlights and discusses the use cases for new and popular features within the Marin platform. Today we’ll be taking a look at the new sitelinks URL Builder, a...
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Tablet Devices and the Future of Paid Search
Over the last three years, the rapid proliferation of tablet devices has changed the way consumers and advertisers interact across the search landscape. Consumers now rely on their tablets more than...
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The Truth about Real-Time Bidding in Paid Search
Calculating and pushing keyword bids in real time is one of the most talked about paid search bidding strategies. However, this approach is easier said than done. Accounting for consumer behavior and...
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Introducing the BoostCTR Account Performance Grader – Optimize Your Campaigns...
For many search marketers, identifying opportunities for optimization within paid search campaigns is challenging. Monitoring and maintaining top performing ad groups, keywords, and ads is a standard...
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