Marin Software is excited to announce the release of our 2013 mobile benchmark study, a compelling summary of mobile advertising data trends and best practices. The staggering adoption of mobile devices is dramatically changing paid search, especially the emergence of tablets. The report’s findings note that tablets will likely drive 20% of Google’s paid search ad clicks in the US by December 2013. Fueled by consumers’ increasing use of tablets to make purchases and research goods and services online, Marin predicts the conversion rate of search ads originating from tablets will eclipse those of desktops before year end.
