Marin Software’s team in the UK has had a good start to October. The big news was our victory at The Dadi awards run by The Drum on October 1st. We were delighted to partner up with our client, MoneySupermarket, and win the award for “Use of Paid Search (PPC)”. The entry highlighted how MoneySupermarket took advantage of Marin’s open platform to integrate best-of-breed platforms and optimize search marketing using audience data, as described in this case study.
This is the second time this work has been recognized after it was awarded the “Best Use of Search – Finance” award at the European Search Awards earlier this year; the team at MoneySupermarket and the Marin Software team who worked on the account should be very proud! Congratulations to all our clients who also won at the Dadi’s. On top of this awards win, we also picked up a nomination for “Best PPC Management Software” at the UK Search Awards, which will take place later this year, cementing Marin Software’s position as a leader in the UK market.
Finally, we also spent a great couple of days over in Istanbul, Turkey where we were speaking and exhibiting at Webit Congress, a leading tech and online advertising summit in Eastern Europe. It was great to be there along with our new partner, Yandex, and a number of other leaders in the online advertising space exploring the trends in the Eastern European online advertising market. There are a number of thriving ecommerce brands and digital advertising agencies using online advertising in very interesting ways.
Jon Myers from Marin Software presented his thoughts on search and social integration from our white paper during the conference, and with Turkey having Europe’s highest Facebook penetration in terms of the percentage of the population with an account there was a lot of interest in the topic. We also spoke to a lot of advertisers interested in integrating Customer Lifetime Value into their online advertising optimization and shared some of the thoughts from our recent white paper on the topic. All in all, it was a very well organized conference with some great speakers so congratulations to the team at Webit!