Last week, we were proud to host another engaging Marin Masters in NYC! Customers and partners gathered to network, share insights, and take in presentations from some of today’s top digital marketers. A big thanks to everyone who attended, and here’s a transcribed streamcap in case you missed it (#MarinMasters on Twitter):
The Marin Vision: Turning Complexity into Opportunity
Matt Ackley, CMO, Marin Software
- And we’re off! Not able to attend, follow the action #marinmasters pic.twitter.com/D3akovpXzU
- Audience targeting in search allows digital marketers to become more strategic #marinsoftware
- In a world where ads are all biddable, you are going to want all that data in one place. #marinmasters
- Audiences are the new keywords. #marinmasters #sem
- Who clicked? Who converted? Clicks and conversions alone can’t tell you that. #Marinsoftware pic.twitter.com/PXk5ooExLY
- Travel advertisers can use contextual data, such as ratings or room availability, too adjust bidding #marinmasters
- Data in, data out, bring in the signals from the noise. @bluekai helps separate the signals from noise #marinmasters pic.twitter.com/wMGvmlhcSL - Ken Solano (@kenaolo_2345)
- Good Group @MarinSoftware in #NYC today…lots of forward thinking digital mktg strategy discussions #marinmasters pic.twitter.com/F43iyYgmvh - John Fitzpatrick (@JWFitzForce)
- Contextual Connect via @marinsoftware is pushing the sophistication boundaries of Search #marinmasters #myopinion - Ken Solano (@kenaolo_2345)
- @MarinSoftware CMO, Matt Ackley w/ a timely discussion on vision & the opportunities in complexity. #MarinMasters pic.twitter.com/zXsSqW70a5 - Brittan Bright (@BrittanBright)
Customer Targeting and Optimization in Action
Cameron Urry, Senior Interactive Marketing Manager at Extra Space Storage
- @CameronUrry w/ @extraspace is doing some next-level customer targeting. Leveraging Myers-Brigs for #personas?! #badass #MarinMasters - Brittan Bright (@BrittanBright)
- Impressive how @extraspace leverages profile and geo data to maximize SEM performance in a very seasonal industry. #MarinMasters #measure - Paul Pellman (@ppellman)
- How ExtraSpace partners with @MarinSoftware to maximize their revenue acquisition #marinmasters pic.twitter.com/VFaZ0dEJwr - Erik Ford (@erikford)
Audience Targeting and Building a Database of Intent
Molly Parr, Director of Product Marketing at BlueKai
- Data in, data out, bring in the signals from the noise. @bluekai helps separate the signals from noise #marinmasters pic.twitter.com/wMGvmlhcSL - Ken Solano (@kenaolo_2345)
- For yrs audience targeting was fluff. The real thing is compelling. RT @MarinSoftware Audiences are the new keywords. #marinmasters #sem - Jeannine Scopp (@J9Scopp)
Deconstructing Digital Daily Habits: A Deeper Understanding of How Gen Y/Z Affects Online Advertising
Edwin Wong, Senior Director of B2B Strategic Research & Insights at Yahoo!
- Fantastic presentation by Edwin Wong! @Yahoo on a deeper understanding into Gen y/z affecting online adv. #marinmasters @MarinSoftware - John Fitzpatrick (@JWFitzForce)
- “Digital isn’t a part of life – it IS the life” our own @ehwong55 on Gen Y/Z at #marinmasters pic.twitter.com/bHv4ALms11 - YahooAdBuzz (@YahooAdBuzz)
- Neuroplasticity and digital… Who could’ve thought it. Great analogy, @ehwong55 #MarinMasters - Sophia Liu (@sopherliu)
- How social networks define our social behaviors – #marinmasters via @Yahoo @YahooAdBuzz pic.twitter.com/X9Soe8nl1j - Ken Solano (@kensolo_2345)
- “Meaningful, Emotional, Rational” @Ehwong55 on the 3 categories of Gen Y/Z daily habits at #marinmasters pic.twitter.com/wQmFhF6RpJ - YahooAdBuzz (@YahooAdBuzz)
- Gen Y & Z represents 40% of US population today, and will overtake baby boomers by 2025. Via @yahoo #marinmasters pic.twitter.com/pDDmYvuaML - Erik Ford (@erikford)
- Fact: Not all customers are equal. Especially the Millennial user. #MarinMasters - Sophia Liu (@sopherliu)
- 41% of teens are addicted to their phones. Our @ehwong55 presenting Gen Y/Z digital habits at #MarinMasters NY today. pic.twitter.com/Jgb3ocqa27 - YahooAdBuzz (@YahooAdBuzz)
- Thank you, @ehwong55 for the insights into #GenY and #GenZ affecting online advertising. #marinmasters CC: @JWFitzForce @MarinSoftware - Force Marketing (@ForceMarketing)
Attribution & Optimization Techniques for Multi-Channel Success
Panelists: Matej Horava – Head of Partnerships at LiveRamp, Paul Pellman – CEO of Adometry, David Greenbaum – CEO of Boost Media
- Partner panel with @LiveRamp @Adometry @boostctr #marinmasters pic.twitter.com/0DmxdpicJd
- Gen Y & Z represents 40% of US population today, and will overtake baby boomers by 2025. Via @yahoo #marinmasters pic.twitter.com/pDDmYvuaML - Erik Ford (@erikford)
- @C_B_Twitter and FB retargeting allow advertisers to take interest that’s happening else where and target them #marinmasters
- vine.co/v/M5tZuFxw1Mv
- @boostctr‘s David Greenbaum – competitors do one thing and you respond so it a push button solution will never exist #marinmasters
- David on multi-channel optimization through creative! #marinmasters @boostctr pic.twitter.com/ZlSp4KDOBf - Erik Ford (@erikford)
Mobile Audience Targeting
Cathy Boyle, Senior Analyst of Mobile at eMarketer, Inc.
- Top 5 advancements for mobile display in last 5 years- #marinmasters pic.twitter.com/Emy9bxx6Vu - Erik Ford (@erikford)
- @C_B_ Future succes hinges on consumers wanting to share more information #marinmasters
- @C_B_Twitter and FB retargeting allow advertisers to take interest that’s happening else where and target them #marinmasters
- @C_B_ 74% of marketers feel advertising on Facebook mobile necessary to be successful #marinmasters @eMarketer
- @C_B_ Mathmatical IDs used to make multidevice ad targeting more reliable. Will grow in importance. #marinmasters pic.twitter.com/ZcBgooLKP5
Combining Search & Social: The Performance Marketing Multiplier
Dan Morris – Senior Product Marketing Manager, Marin Software
- Our own @dmo8000 talking how Search and Social are bffs #marinmasters pic.twitter.com/Ggki0JKSuP
- Integrating search and social ups ROI customers that touch both Search and Social 2x’s likely 2 convert #marinmasters pic.twitter.com/wkdUpDV41s - Ken Solano (@kensolo_2345)
- @dmo8000 Customers are using Search and Social together, so should marketers. #marinmasters
- @dmo8000 Build @facebook Custom Audiences based off Search visits to your website. #marinmasters
The Digital Transformation of an Industry Vertical
Brian Long, Senior Manager of Performance Marketing at AutoTrader and Ian MacDonald, Senior Manager and Director of Consumer Marketing at AutoTrader
- @IanMacDonald from @autoTRADER_ca explaining how they created a more flexible, segmented program #marinmasters
- @brian_long10 Using Marin and a segmented program for brand awareness increased site visits 33%. @autoTRADER_ca #marinmasters
Fireside Chat
Chris Lien, CEO of Marin Software and Melissa Esmundo, VP of Marketing at Though Mudder
- Got the faux fire going for our fireside chat with Marin CEO and Tough Mudder’s Melissa Esmundo #marinmasters pic.twitter.com/w7Xfm7cADE
- Internationally, Tough Mudder uses a lot of Display advertising since social and search channels more fragmented #marinmasters
- Interesting marketing tactics from @ToughMudder to drive obstacle course event sign ups. #MarinMasters #measure - Paul Pellman (@ppellman)
- @mesmundo Story telling & content narrative campaigns start in fall in “off season.” Move into direct with start of season #marinmasters
- @mesmundo Better mobile experience and better mobile optimization drove 40% increase in engagement on mobile #marinmasters
- @mesmundo Build awareness over social leveraging iconic images. Constant changing landscape of mobile a challenge #marinmasters
- @mesmundo Conversion process starts early with educating consumers what a Tough Mudder event is. Starts with Social. #marinmasters
- #marinmasters – brought to you by Melissa Esmundo Senior VP Marketing, Tough Mudder – “the mo moment” understanding the mobile experience- Ken Solano (@kensolo_2345)
Miscellaneous Fun
- Overall great day at #marinmasters today #NYC. Content of presentations were forward thinking and on point! @MarinSoftware @ForceMarketing - John Fitzpatrick (@JWFitzForce)
- I’ve got a lot of liquids going on for this #marinmasters seminar pic.twitter.com/6oAaqTEFIK - Ken Solano (@kensolo_2345)
- #marinmasters in NYC, keen to learn some new stuff! – Ian MacDonald (@IanMacDonald)
- At #marinmasters in NYC for the day. They have cokes in bottles. – Jillian Minor (@jillbenimble)
- Thanks for the scotch @MarinSoftware (@ The Standard, High Line – @StandardHotels w/ 2 others) 4sq.com/R7eWMX - Joe DiNardo (@joedinardo)
- Learned some cool things and met great people today at #marinmasters ! - @ytomizawa
- Sweet swag, @boostctr! #partnerlove #marinmasters #nyc pic.twitter.com/gNWPXumiX4 - Brittan Bright (@BrittanBright)