Do you find yourself wishing there were more hours in the day? Are you faced with a neverending to-do list? Then take five minutes out of your hectic day to read our latest blog post which highlights 5 ways Marin can help you streamline your day.
Web Query Reports
Wouldn’t it be great if you could wave a magic wand and your Excel report completed itself? Well, waving a magic wand is optional but with Marin’s Web Query reporting you can embed a link in Excel which will automatically pull in the latest data from your Marin account and update any graphs or charts you have built in Excel!
Average time saved per week – 4 hours
Automated Bidding
Manually calculating keyword bids, even with the help of Excel, can take hours and many marketers find themselves calculating bids once or twice a week because they simply don’t have time to do it daily. However, because the search auction is so dynamic, if bids are not being calculated daily then you’re not maximizing revenue. Other keywords you may run on a position target strategy which, again, requires bids be calculated daily in order to maximize revenue and avoid unnecessary spend. Marin caters to all bid strategies and calculates bids daily using only the most recent, most relevant data to give you the confidence to put your mind to more strategic tasks.
Average time saved per week – 10 hours
Keyword Expansion
Many marketers we talk to say that adding to their keyword (and negative keywords) lists is something that regularly gets dropped from their things-to-do list due to more pressing tasks like reporting and bid optimisation. However, expanding your keyword (and negative keyword) lists to ensure maximum exact match coverage can significantly reduce CPCs as you no longer have to rely on more expensive broad match terms. With reduced cost comes increased ROI, and who doesn’t want that? Marin will automatically add new keywords (and negatives) to your account based on the number of clicks and conversions they have generated (or not generated when it comes to negative keywords).
Average time saved per week – 3 hours
Marin Next
Marketers often struggle to identify and prioritize the most impactful activities that will provide incremental performance improvements for their online marketing programs. Marin Next is an intelligent recommendation engine that leverages Marin’s proprietary optimization methodology—based on experience with hundreds of leading brands—to uncover new revenue opportunities and help marketers address them with best practice workflows. Average time saved per week – 8 hours Saved Views You want to pause under-performing keywords, but they come in several flavours – how do you find the time to run all the data analysis required to find them all? Simple, Marin’s saved views allow you to apply the filters you want to your data and save the view; you can even share the view with other users. Then each day you just login and select your views, Marin does all the hard work for you, all you have to do is take action, which you do on the same screen. It doesn’t get much simpler than that!
Average time saved per week – 5 hours
Saved Views
You want to pause under-performing keywords, but they come in several flavours – how do you find the time to run all the data analysis required to find them all? Simple, Marin’s saved views allow you to apply the filters you want to your data and save the view; you can even share the view with other users. Then each day you just login and select your views, Marin does all the hard work for you, all you have to do is take action, which you do on the same screen. It doesn’t get much simpler than that!
Average time saved per week – 5 hours
We think that’s pretty impressive and hope you do too! Let us know what you do with the extra 30 hours a week.