In our Feature Spotlight blog series, we highlight and discuss use cases for new and popular features within the Marin Software platform. Today, we’ll take a look at Marin’s bulk support for Google enhanced campaigns; streamlined capabilities that enable search marketers to effectively scale the migration and management of enhanced campaigns.
The Enhanced Campaigns Challenge
Google’s move to enhanced campaigns was without a doubt one of the biggest shifts paid search marketing has experienced, generating industry buzz and plenty of concern among search marketers. One of the biggest concerns was the amount of additional work required to migrate to and manage enhanced campaigns. Migrating and managing these campaigns for large-scale search accounts demands a lot of time—especially the manual, time-consuming tasks of migrating and merging campaigns.
Marin & Enhanced Campaigns
The advantages and pitfalls of enhanced campaigns have been well documented and discussed throughout the search industry. Kye Mou did a great job of covering this topic in his post on what enhanced campaigns mean for search marketers. Understanding the requirements to successfully migrate all campaigns before July 22nd, Marin’s Product team has been working tirelessly to integrate features to support enhanced campaigns. This hard work paid off in early March when Marin announced our first round of support for enhanced campaigns. Since then we’ve announced additional features, including bulk upload and multi-edit support for enhanced campaigns.
Marin’s Bulk Support for Enhanced Campaigns
To help advertisers more effectively migrate to and manage their enhanced campaigns, Marin released bulk upload support across all key enhanced campaign objects. Marin users can now accurately perform all of the following actions using bulk sheet upload functionality:
- Create and manage enhanced campaigns
- Migrate legacy campaigns to enhanced campaigns
- Set campaign-level mobile bid adjustments
- Create and manage mobile preferred ads
Additionally, Marin will display the Google recommended mobile bid adjustment on the enhanced campaigns’ settings page.
All-in-all these features will save a significant amount of time and streamline the workflow for search marketers who are migrating to, merging, or managing enhanced campaigns. Learn more in our helpful report, The Search Marketers’ Guide to Enhanced Campaigns.