The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention.
1. Facebook’s Latest Transparency Move Is Showing You How Much Objectionable Content It Removes
Despite dramatic news headlines, Facebook is doing a good job of keeping offensive content off its platform. This Fast Company article covers Facebook’s efforts to keep its community safe.
2. How Publishers Are Responding to GDPR
The GDPR goes into effect today. eMarketer spoke to Richard Reeves, managing director of the UK’s Association of Online Publishers, to get his take on challenges that publishers face with the new privacy rules.
3. Data Suggests Surprising Shift: Duopoly Not
All-Powerful
However slow the pace or slight the drop—what goes up must come down. eMarketer looks at companies that are growing faster than expected, and cutting in to Google’s and Facebook’s frenetic wedding dance.
4. Shopper Marketing Undergoes A Digital Evolution
This is an exciting time for e-commerce. According to Gartner’s, marketers now spend $178 billion each year on in-store campaigns, and $55 billion of this could shift to online ads. Read more about the current retail opportunities and challenges.
5. YouTube channels are seeing a lift in live
video viewership
And lastly, if you’re as ready to go with GDPR as we are, you might still be looking up last-minute resources to dot the i’s and cross the t’s. Here’s a handy Marketo resource. Also be sure to check out
our FAQ.
The post What We’re Reading This Week: Top 5 Industry Articles appeared first on Marketing Insights - Official Blog of Marin Software.